Your menu is your best marketing asset. Some restaurants
however perceive their menu to simply be a list of products
detailing the basic ingredients used to prepare the dish.
Top-notch restaurant menus with intriguing product
descriptions and enticing pictures can bring so much more
value to your eatery.
When designing a menu to ultimately lead to increased
ordering revenue, remember that this piece of marketing
material, is the
you make with your customers. Your menu should portray your
restaurant's personality, tone, style and essentially lead
to building customer trust and increasing customer retention
- profits with follow.
Product descriptions in your menu play a vital role in
enhancing customer experience, evoking emotion and building
long-lasting guest relationships. Make sure your
descriptions are designed to engage with your customer's
senses and accurately conveys the quality of food. Have your
descriptions leave guests salivating and eagerly
anticipating their meal!
Food description can
trigger an increase in buying decisions by 45%.
The best menus that capture the attention of guests are
those that provide clear information on their products and
are optimized for mobile viewing and easy user navigation.
The ever-changing restaurant landscape
Remember the days when you'd only have 5 restaurants to
choose from? Today, consumers are overwhelmed with choice
and it's safe to say that the competition has never been
fiercer. This is why you need to step ahead from your
competition, write unique menu descriptions that paint a
picture of what your dish could taste like and the quality
Increase restaurant sales
According to a study, a well-crafted food description can
boost sales, and
increase profits by 30%.
This is because strong menu item descriptions can fuel
appetites and enhance your guests' dining experience,
encouraging larger orders and bigger check sizes. Your
food descriptions are also a differentiator from your
competition and are useful when justifying pricing.
Talk about appearance, texture, taste and cooking
Which sounds more appealing?
Pulled chicken burger roasted chicken, coleslaw, bbq
Succulent Pulled Chicken Burger Slow cooked, hand-pulled
chicken meat piled high in a fresh brioche bun, topped
with zesty coleslaw and a dollop of Jenny's special BBQ
Now did that get you hungry? Use the power of words to
tempt and entice your customers, get their salivary glands
working and their imagination running riot. The following
are some adjectives most frequently used to engage guests'
senses and practically have them tasting the food.
Drinks can be chilled, delicious, tangy
Meat can be tender, succulent, juicy,
slow-roasted, smoky or spicy
Vegetables can be fresh, zesty, vibrant,
organic or local
Desserts can be creamy, decadent, yummy,
velvety or caramelized
Starting to get the gist? But remember, an ideal
description is one that is short yet effective, you don't
need an adjective for each word, just focus on the ones
that add most value to your dish. Try to stay away from
the never-ending, perplexing, mumbo-jumbo of jargon-fill
food descriptions that leaves customer confused, because
once you win a guest over for the first time, the chances
of them becoming
repeat customers are 60-70%.
Incorporate storytelling into your menu
Create a nostalgic backstory for your menu items that
resonates with your customers and depicts past
experiences, this is likely to help you
increase conversion rates by 55%.
Identify recipes that have an interesting history, or have
been passed down for generations, maybe it was an
accidental sauce mix that turned out to be your signature
sauce. However, remember to limit the number of backstory
dishes to a minimum of three - you don't want to overuse
You can also include your food items geographic location
to add more merit to the dish and make it sound more
exclusive. Wouldn't you be more inclined to opt for French
onion soup opposed to onion soup or, Red Wine from Tuscany
vs. Red wine?
Want to drive more sales this holiday season?
Get a Demo
Add visually enticing imagery
Use the power of pictures to compliment your food
descriptions. You've heard it before: ‘people eat with
their eyes', a staggering
82% of people buy a dish
because of how it looks in a picture and some restaurants
increased their conversions by 25%
after adding images next to the items on their menu.
Click here for more information.
Optimized digital menu for mobile
With the estimated value of mobile ordering at
$38 billion in 2020,
it's vital that restaurants offer digital menus that are
optimized and mobile-friendly, especially when catering to
post-pandemic norms that still continue to drive online
ordering and pick-up's. And even if you're now offering
in-dining to customers, a digital menu allows guests to
view the menu from the safety of their personal devices.
But, when we say digital menus, we're not talking about
non-interactive PDF menus that are pretty much impossible
to view on a mobile device without ending up in a state of
frustration. We're referring to digital QR code menus,
adaptable to the nature of small mobile screens and
designed for easy navigation. This also includes creating
categories that best describes your products, such as
Appetizers, Italian, Burgers or Desserts - so customers
can access various categories with just one click, without
having to scroll through your entire menu.
Looking for a FREE Online Digital Menu that supports
product descriptions, is mobile-friendly and does all of
Stand out and cut through the clutter with Applova FREE
Digital Menu's easy-to-access and user-friendly interface
that allows you to create, customize and update your
digital menu in minutes. Customize your branding to
reflect your restaurants tone and style, swap backgrounds,
select color themes and even upload your own logo.
Add and edit product descriptions and upload images of
each dish or beverage. Applova's dynamic QR code also
allows for real-time price updates and menu item
availability or substitutions, so your customers will
always have access to accurate and current information.
Applova Free Digital Menu is FREE FOREVER. So what are you
waiting for? Entice your customers with mouth-watering
food descriptions to bolster sales turnover, increase
customer engagement and go next-level digital!
Check out a
sign up now!