is on

We are customer-centric

We believe that our partner's success is our own success. How we work is similar to the famous Mount Everest climb. Everyone knows Sir Edmund Hillary was the first to reach its summit. Fewer know of Sherpa Tensing Norgay who was his guide, knew the terrain and lead him to the peak of the mountain. This is how we work to empower food businesses across the USA. We know your journey and silently support you to reach your summit. Just think of us as your Sherpa.


We are team players

We believe that team work is dream work. Think of how ant and bee colonies work. Co-operative groups like this are known as superorganisms and members are closely related, working together to ensure a common goal. Each member knows how their actions contribute to the end game and work together to achieve mutual success. This is how we work when you partner with us.

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We are a passionate bunch

We love what we do and we do it with love. This makes us experiment and innovate on the go because this is how the magic happens here at Applova. And we take a cue from history. Happy accidents, like the discovery of Penicillin by Scottish bacteriologist Alexander Fleming in 1928 happened because the bacteria he was growing became contaminated with Penicillium notatum. And so, one of the most powerful antibiotics in the world was discovered. We nurture our curiosity in the same way. We bring good ideas to your table.


We are trustworthy

We believe our customers always deserve honesty. A famous myth about George Washington comes to mind. When he was six years old, he damaged his father's prised cherry tree with a hatchet. When his livid father confronted him, young George bravely said, "I cannot tell a lie" as the story goes. While the events of the story are unverified, it's message rings true. In the same way, Applova people are inherently honest, own up and admit to any complication we encounter along the way. At the heart of it, we are honest.

You can
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We are accountable

We take ownership of the work assigned to us. Like the perennially popular story of the hare and the tortoise, we believe that smart and steady wins the race. The folktale teaches us that being the fastest isn't necessarily the way to win the race. In the same way, you don't always need to be the player with the biggest resources or finances. We believe in having the right smarts to steadily move ahead in the race and we empower you by giving you just that. You can always depend on us to get it done right.

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