Millennials tend to dine out and order food at the
convenience of their homes more frequently than any other
generation. It is said that
86% of diners
order delivery at least once a month and 87% of Millennials
are most satisfied with getting food delivered to their
homes. Therefore, if you’re looking to increase off-premise
revenue – here’s your ideal target market.
is three times the size of Generation X and surpasses the
generation of Baby Boomers. A study states that the
millennial generation has become the major focus for
restaurants with 87 million people, aged between 18- 34, or
those who are born between the early 80s and the year 2002.
This generation is amongst the largest living adult age
group today and are economic leaders with the purchasing
$1.4 trillion in 2020. They grew up in the era of convenience – self-driving
cars, limitless entertainment, food at their doorstep in 30
minutes or less. So, it’s safe to state that this generation
expects convenience at every stage of the buying process.
Restaurants therefore should give due focus towards evolving
with these current trends in order to sustain themselves in
the market and to stand out among their competitors.
Millennials are digital natives
Millennials are digital natives; Millennials and Gen Z
have spent nearly their whole lives surrounded by the
world of social media and digital devices. Their curiosity
is immense and they are increasingly interested in trying
out emerging trends. Over
53% of millennials
desire to seek out details and look for unusual things
online rather than talk to store staff when they are about
to make an order. Everyday there are millions of people
constantly searching for food online and consuming
knowledge on new trends. In fact,
86% of millennials
who come across food-related content online will visit
that restaurant in the near future.
This is why an online present is for your restaurant is no
longer optional – it’s a must. But don’t simply limit
yourself to an inactive business pages, make sure you
continuously promote your eatery online, share images,
descriptions, and prices of your food. Use an
always-up-to-date digital menu to do this.
Millennials seek peer recommendations
In the early days of marketing, influences were
celebrities whose faces were used as the means for
commercial advertising. However, nowadays millennial
consumers are less likely to engage and respond to the
recommendations of celebrities, research indicates that
70% of millennial consumers
seek out recommendations from their peers before making a
Millennials tend to surf the web for customer reviews
before visiting a restaurant on third-party review apps,
such as Yelp, and through social media. Therefore, it is
important that you build your online review-base and the
best way to do this is by increase your digital channel
sales. Remember, millennial’s values authenticity; so
promote an up-to-date and honest digital menu online so
customers can phone in their orders and leave you a
glowing review at the end of a highly-convenient buying
Pursue unique dining experiences
Creating a unique dining experience for consumers either
on-premise or digitally from the time they start
navigating through your menu to finishing their plates,
will heighten positive emotions and build lasting
relationships. Ultimately increasing restaurant sales and
building the online reputation of your restaurant.
Today, people are more inclined to trying out food items
that are enriched with a backstory they can resonate with.
So considering adding intriguing menu descriptions that
highlights a nostalgic backstory of your restaurant, this
is likely to help
increase conversion rates by 55%.
to read our article on the power of great menu
Navigating through food menus online and deciding whether
to dine out in a typical restaurant is a common thing for
millennials. According to the
Washington Post, Millennials do not prefer the same sad burger that
everyone else is consuming, they always look for
excitement and something new. Therefore, ensure you make
this discovery process as easy as possible for potential
customers, showcase a well-customized food menu that is
simple, user-friendly, and easy to navigate.
As mentioned earlier, millennials value choice and are not
likely to be happy with a
So try to keep the menu always current, update food
prices, instantly mark food items that are out of stock,
and edit food product descriptions when needed.
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Millennials are influencing restaurant cuisines
In today’s society, millennials value their time, seek out
quality dishes and don’t mind spending it on a premium
meal that is complimented with excellent service.
Millennials are rapidly
changing dining norms. This generation has in fact, effectively created a new
kind of restaurant experience that gives attention to
healthy options, local foods, thriftiness, and
Millennials are proving to be one of the most
sophisticated age groups. They are refraining from cheap,
preservative foods that are mixed with fat and sugar,
demand much healthier options
such as organic, gluten-free menu options or vegan. They
have also been able to influence restaurant owners to
adapt to sustainability causes, encouraging restaurants to
invest in providing locally made food and use energy in
Change of technology, the rise of the coronavirus pandemic and the
ever-changing restaurant landscape has all lead way to
developing of today’s food ordering process. People can
now phone in their orders and have their favorite meals
delivered right to their doorstep or they could pick up
their meals at the restaurant.
Be mindful to reflect these industry evolutions in your
digital menu, especially if you wish to bring in the
generation with the highest spending power and increase
incrementally your customer retention rates.
Are you looking to cater to this market with a FREE QR
Code Digital Menu?
FREE QR Code Digital Menu meets the demand of millennials.
It’s digital, trendy, convenient and mobile-friendly.
The user-friendly interface allows you to create,
customize and update your digital menu in minutes. Upload
an unlimited number of pictures of your dishes or
beverages, along with its price and respective product
information. Get creative by swapping backgrounds, color
themes and even upload your own logo.
Ensure your customers will always have access to accurate
and current information with Applova’s Dynamic QR Code
that allows for real-time price changes and menu item
availability or substitutions.
Applova Free Digital Menu is FREE FOREVER. So, what are
you waiting for? Create a digital menu now, to bolster
sales turnover, entice the new generation and increase
Check out a
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