With demand for online ordering on the rise, restaurants of all sizes across America are looking for solutions to let their customers browse their menu, customize options and pay for orders online. Restaurant online ordering apps give restaurant operators a chance to do just that, with features to make your online ordering app distinctive and unique from competitors in the eyes of guests.
If you still haven’t gotten on the restaurant online ordering apps bandwagon, here are six reasons as to why investing in an online ordering app for your restaurant with Applova can help you outrank your competitors in the industry.
Here are 6 Ways Restaurant Online Ordering Apps Can Help Your Restaurant Outrank Competitors
It’s Customer Friendly
With the option to order their meals from a mobile app, your customers can easily place an order when they are stuck in traffic or on the way to pick up the kids. Restaurant online ordering apps give your customers a hassle-free ordering experience that avoids wasting time in a long queue, which goes a long way in bringing in more guests to your restaurant.
Valuable Data Analytics
Using a restaurant online ordering app mean you now have access to customer data that gives you and your staff crucial insights on restaurant sales, such as which menu items are the most popular among your guests, what items are typically ordered together etc. This means you can use these metrics to improve your sales, for example by offering promos on popular menu items and buy-one-get-one free deals on certain items that are typically bought together.
Reallocate Labor
Restaurant online ordering apps definitely give you and your staff a breather from the monotonous task of collecting orders. With the online ordering app taking care of the orders, more in-house staff can focus on better things such as interacting with customers and making sure they are enjoying the quality of service or providing assistance to the kitchen staff preparing the orders.
Streamlined Process
A mobile app gives your independent restaurant the ability to leverage a sector that was previously dominated by large chains such as McDonalds. Restaurant online ordering apps act as a irtual storefront which allows your customers to place an order, see the order being processed and track its location all the way until it’s delivered to them, all from the comfort of their smartphone. These features unique to mobile apps, gives your restaurant the chance to boost customer engagement levels, thereby increasing the likelihood of repeat purchases.
Complete Autonomy
Having your own restaurant online ordering app gives you complete control on how you want to carry out the order process with the online ordering app. You can select your preferred delivery area and assign your own couriers. The advantage of this, compared to outsourcing your delivery to third party agents, is that you don’t risk compromising the quality of your food. When you hire your own personnel, you can train them on how to properly handle procedures to ensure your food reaches your customers in the best possible condition.
No Hefty Commissions
When your restaurant partners with food delivery services such as UberEats and DoorDash, you have to pay a commission on every sale, and the more popular you become the more you’ll have to pay. Also, it’s been reported that 70% of restaurant diners who order online, prefer to place their orders with the restaurant directly instead of through a third-party menu service. By setting up your own restaurant online ordering app, you not only provide your customers with the chance to order directly from you, but you also avoid those hefty commissions per sale.
The thrive in today’s food and beverage industry your restaurant needs to adapt. By using custom-branded restaurant online ordering apps, your restaurant has the opportunity to grow exponentially compared to rivals in the industry. Adopting new technology means you not only simplify the lives of your customers; it also means your restaurant can stand resilient in the competitor market.