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Are you looking at a business that is diverse all over the world?

It is clear that globalization is playing an important role in customer engagement.

Your organization, whether its a shop that is small or it is a fortune 500 company, all should reach customers around the world. As you need to engage all day long, each and every day, online reputation is very important.

With the emergence of recent mediums, customers are far more aware of one's products and services. They also have become more engaged with business entities than they were before. It’s super easy for customers to post reviews online.

Many businesses have found, negative reviews and criticism may have an effect that is challenging for their revenue. So businesses should always be more aware and pay careful attention on managing their online presence.

Managing online presence

Online reputation management means establishing your online business as a credible, authoritative entity.

You should try to help keep the most relevant, useful results on your business from the first page associated with the search engines.

Between 50-75% of transactions start online now. And if a client that is prospective sees something negative your business might be at high risk. This might result in losing a prospective client and many more future potential opportunities.

  • Satisfied customers will post reviews that are good so that you must attempt to provide excellent products and services.
  • But that’s not good enough. Encourage your prospects to deliver feedback and comments while making it simple for them to do so.
  • Ask your customers for comments at the point of online/mobile sale. Its is very unlikely that they will return to comment after completing the sale.
  • Set a computer or a tablet at your point of sale for customers to rate your service, or even post their comments.
  • Enable a Share social media review feature in your store that is mobile to make their reviews from the comfort of the app itself.
  • Provide a small incentive for every review a customer posts as some companies are doing.

Responding to criticism

Reputation management happens to be absolutely essential for all businesses. Since mobile applications and websites allow customers to publish whatever they pleases. But this transparency is an overall good thing that gives the power back into the customer.

There may be continuous competitors that relies on criticizing other competitors. Some bad review that a competitor posts about your company can look like a mistake that you’ve actually made.

Responding in a polite, and apologetic manner to a criticism or a bad review will have a positive effect on your online reputation.

A negative report on your online business might appear like an attack that is personal than just feedback. So, rendering a response calm and aiming might be difficult sometimes.

Although tempting to reply bold on a negative review, could negatively impact your business’ reputation.

Here are a few points that ought to be there in a response that is positive

  • A thank you for visiting your company, and a genuine apology for disappointed experience.
  • Give an explanation when it comes to service that is poor if there is any, but don’t use this as an opportunity to make a reason.
  • Directly respond for each complaint. These should really be polite, honest also to the purpose.
  • Make the conversation offline if required, to prevent making the situation worse by inviting much more comments.
  • Give an offer to help make the situation “right” for the customer.

From the positive side, an excellent reputation management strategy can help your company. Burying negative damaging reviews in search results. But it can also place your business in most crucial business news and customer interactions near the top of the search results pages.

Managing your brand name

Many businesses don’t realize their online reputation have been in danger until they have suffered a drop in revenue.

Perhaps one of the most important building blocks of reputation management is monitoring your brand online.

Monitoring search engine results, blog posts, tweets, status updates, web mentions. In reality, not all the negative reviews will just drop into your Inbox or on your own official Facebook page.

Thus, monitoring your own online brand mentions is absolutely essential. You can find number of tools accessible to help you keep an eye on, and properly watch your brand name.

Here are some:

  • Trackur
  • Google Alerts
  • Twitter Search
  • GoFish Digital

Each tool will scan the web for your selected keywords, highlighting any comments and new reviews of your business.

Always stay updated, in the case in which you do happen to come across something which is lower than favorable for the company. Take immediate action so your organization and brand do not suffer.

Here are a few tips for removing search that is negative.

  • Simply remove the mention of it from your site/ blog if you control the site where the result is coming from.
  • Once you remove the content, expedite the elimination of the effect using the Google removal tool.
  • Create profiles (top ones stated earlier) to aid push negative ones off of the page that is first.
  • Post client testimonials on the website, blogs, and on social networking channels.
  • Make an attempt to resolve the issue if at all possible, ask for an updated review.
  • The smartest thing you can certainly do to safeguard, manage and track your brand name is to post a lot of interesting, useful content.
  • This content should really be something that has to do with your business.

Of course, your business must have a way that is standard of along with complaints. As a business entity, you need to remain courteous and polite and treat your online visitors with respect.

The simplest way to manage your online reputation ultimately is to provide a great product and great service.

Interested in having your own online store for your company? You can get on in minutes with in-built Social sharing feature enabling social media reviews?


Originally published JUNE 15, 2016, Updated August 26 2019

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