Looking to stay in touch with customers beyond the order screen? With Applova’s new Mailchimp integration, restaurant owners can finally bring customer data and email marketing under one roof. This powerful connection makes it easier to run targeted campaigns, drive repeat visits, and grow revenue—without the hassle of switching tools.
Whether you’re running a food truck, café, or pizzeria, this integration helps you send smarter emails that customers actually want to open.
What Does the Integration Do?
Applova now syncs your customer and order data directly into Mailchimp—automatically and in real-time. That means every online order, every new guest, and every promo code used feeds into your marketing list without any manual work.
Here’s what gets synced:
Customer info: Name, email, phone, and address
Order history: Items ordered, total spent, promos and rewards used
Behavior patterns: First-time visitors, frequent buyers, lapsed customers
Why It Matters for Restaurants?
This isn’t just syncing contacts—it’s smart marketing made easy. With Applova + Mailchimp, you can:
✅ Increase Repeat Visits
Send “We miss you” emails or loyalty rewards to bring customers back after a long gap.
✅ Boost Order Value
Use past orders to suggest combos, sides, or premium upgrades that your customers are most likely to add.
✅ Improve Feedback & Reviews
Trigger follow-up emails asking for feedback or reviews—perfect for building trust and fine-tuning service.
✅ Run Weekly Promotions
Schedule recurring emails like “Taco Tuesday” or “Wing Night,” and automatically include time-based menus and prices.
Smart Campaigns You Can Automate
Let your email marketing work on autopilot. Applova’s Mailchimp integration makes it easy to set up trigger-based emails for key guest moments.
Real-world examples:
Welcome new customers: Send a thank-you and discount after their first order.
Birthday rewards: Celebrate with a special offer synced to customer birthdates.
Re-engage lost guests: Haven’t seen someone in 30 days? Offer a free dessert to bring them back.
VIP perks: Tag loyal customers who order 5+ times a month and give them sneak peeks or exclusive deals.
Menu targeting: Seafood lovers? Send updates about your new shrimp special.
How It Works in the Background?
Once enabled, Applova keeps your Mailchimp audience updated with zero extra effort. You can:
Segment your audience by visit frequency, menu preferences, or total spend
Create tags like “First-Time Buyer,” “Big Spender,” or “Spicy Lover”
Use these segments to trigger highly targeted emails through Mailchimp
No spreadsheets. No guesswork. Just marketing that feels personal—and works.
How It Compares to Other Platforms?
While platforms like Square and BentoBox also offer Mailchimp syncing, Applova brings a more direct, restaurant-first approach:
Ready to Turn Data Into Revenue?
If you’re already using Applova’s online ordering, mobile app, or kiosk solutions, enabling Mailchimp integration is a no-brainer. It lets you run smarter marketing without spending more time.
No complicated setup. No coding. Just connect and grow.
FAQs
How do I activate the Mailchimp integration in my Applova dashboard?
Your Applova support team can enable the integration for you. Once connected, data syncing and automation begin immediately.
Can I personalize emails based on what a customer orders?
Yes! Order history helps you create targeted promotions based on individual preferences—like sending boba tea deals to frequent buyers.
Will this work for in-store and online orders?
Currently, the integration pulls data from Applova-powered online ordering platforms. In-store POS integration is on the roadmap.
Want to learn more or get this enabled for your location?