In today’s day and age technology is a vital part of our day-to-day life as it helps ease the burdens of difficult tasks. In the past few years we have seen the incorporation of technology into the restaurant industry. This has led to major strides in the businesses ability to grow and reach a larger customer base. One main development that has been an example of this change is food ordering apps as they allow customers to place orders from the comfort of their home at any time of the day with little effort.
Below are the Reasons Why Restaurant Should Own a Food Ordering App
01. Reach new market segments
If you are planning to create your own food ordering app, then you should offer your guests a small discount on their check or freebies if they download the app on their mobile device or tablets. Large chains use these marketing tactics successfully.
02. Implement Digital Menu Cards
Food ordering app menus are easy to update with no cost. Unlike the paper menu cards. If you want to update your paper menu card, you have got to re-print again. But with a Digital menu card , it’s extremely simple and also visually appealing. If you are offering any discounts- again, this can easily be displayed on the app. With a digital menu card, customers can easily view the menu and order meals in a few taps.
03. Create an online presence
In today’s world, it is important to have an active online presence. It attracts a large number of people in a short period. It also enhances brand value and image. Moreover, many people get to know about your online platforms through social media.
04. Offer loyalty programs
Loyalty programs help you retain your existing customers by converting them into regulars and also, loyal programs attract new customers. With a loyalty program offered, customers would more likely download your app.
05. Offering Discounts to Regulars
With a food ordering app, it’s easy to announce your discounts Announcing them to your customers will be through a simple push notification. Offering discounts on first order or first couple of orders can attract new customers. They will more likely download the app.
06. Personalized touch
The food ordering app is customized according to the business logo and color schemes. Also, for customers- they have their past orders, allergies, and also card details saved. Customers can re-order from the past orders.
07. Commission-free
Some apps are commission-free, and some are not. But with Applova, you get a commission-free app, and unlike third-party apps, a custom branded food ordering app with Applova will not cut into your profits. Third-party apps cut deeply into the restaurant’s razor-thin profits making it unfair for the business.
08. Utilize your customer data
You own and access your customers’ data, which includes email, phone number, and address. You can plan on some email marketing campaigns or SMS campaigns and retain them.
09. Dig deep into customer behavior
You can learn more and monitor your monthly or weekly sales. Moreover, you have clear visibility to customers who are making the most orders or least orders. With that, you can decide when to run some offers. You can also shoot some personalized discount coupons to customers you feel who are not making too many orders from you.
10. Provide self-service
With your visually enticing imagery, customers tend to order more as images speak louder than words. Self-service gives customers the freedom and comfort of ordering whatever they want, eliminating the thought of being judged. Therefore, it increases the size of the check= increase in revenue.
A lot of benefits come with a food ordering app for restaurants and their customers. It is important to make the customer experience easy and pleasurable. Therefore, we can see that these are the reasons your restaurant should own a food ordering app as an appealing food ordering app would help businesses reach new customers.