{"id":4666,"date":"2024-10-24T10:19:06","date_gmt":"2024-10-24T10:19:06","guid":{"rendered":"https:\/\/applova.io\/blog\/?p=4666"},"modified":"2024-11-04T10:42:40","modified_gmt":"2024-11-04T10:42:40","slug":"restaurant-marketing-that-keep-your-tables-full-this-autumn","status":"publish","type":"post","link":"https:\/\/applova.io\/blog\/restaurant-marketing-that-keep-your-tables-full-this-autumn\/","title":{"rendered":"How to Do Restaurant Marketing This Fall A Fun Guide to Restaurant Marketing That\u2019ll Keep Your Tables Full This Autumn \ud83c\udf41"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As the leaves start to turn and pumpkin spice takes over the world, it\u2019s time to embrace fall\u2014both in the season and in your restaurant restaurant marketing strategy. In today\u2019s ever-competitive dining scene, serving up delicious food is just one slice of the pie. You\u2019ve got to be out there restaurant marketing your restaurant if you want to keep those seats warm and those tables full as the weather cools down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s talk about how you can spice up your restaurant marketing this fall and beyond (no pumpkin required\u2014unless that\u2019s your thing). \ud83c\udf42<\/span><\/p>\n<h2><b>Why should I market my restaurant this fall? Than a Good Pumpkin Pie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Picture this: You\u2019ve got the coziest atmosphere, an amazing seasonal menu (hello, maple-glazed everything), but your restaurant\u2019s half-empty. Why? Because people don\u2019t know about you! Restaurant marketing isn\u2019t just an add-on\u2014it\u2019s your key to getting people in the door, and more importantly, bringing them back again and again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only does restaurant marketing help you reach new restaurant customers, but it also strengthens relationships with your regulars, gets your brand out there, and lets you stand out from the competition. And in a season where everyone\u2019s snuggled in front of Netflix, you&#8217;ve got to remind them why leaving their couch is so worth it.<\/span><\/p>\n<h2><b>What\u2019s in It for You?\u00a0<\/b><\/h2>\n<h3><b>Benefits of fall restaurant marketing<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More Foot Traffic (and Web Traffic): A solid restaurant marketing strategy gets your restaurant noticed\u2014online and offline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher Sales: Marketing isn\u2019t just about filling seats\u2014it\u2019s about filling plates with your most profitable dishes. Strategic upselling can work wonders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stronger Customer Loyalty: Who doesn\u2019t love feeling special? With targeted restaurant marketing, you can keep your regulars coming back for more seasonal delights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beating Out the Competition: If you\u2019re not telling the world about your famous apple pie, your competitors will tell them about theirs. And guess what? They\u2019ll win.<\/span><\/li>\n<\/ol>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-4672 aligncenter\" src=\"https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/303-300x150.webp\" alt=\"Benefits of Fall Restaurant Marketing - Applova\" width=\"740\" height=\"370\" srcset=\"https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/303-300x150.webp 300w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/303-1024x512.webp 1024w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/303-768x384.webp 768w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/303-1536x768.webp 1536w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/303-450x225.webp 450w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/303-780x390.webp 780w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/303-1600x800.webp 1600w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/303.webp 2000w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/h2>\n<h2><b>Fall restaurant marketing strategies that work<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve convinced you that restaurant marketing is essential (and more exciting than carving a pumpkin), let\u2019s dive into the tactics you can use to get people lining up for your fall specials. Spoiler alert: It\u2019s more than just posting a picture of your latest pumpkin spice latte on Instagram.<\/span><\/p>\n<h3><b>1. Optimizing your restaurant\u2019s website for fall<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your website is like your digital front door\u2014it\u2019s the first thing people see before they decide to visit. Make sure it\u2019s as inviting as your restaurant\u2019s actual front door, with a warm, autumnal touch.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Local SEO: People will be Googling \u201cbest places for brunch this fall,\u201d so make sure you show up. Claim your <a href=\"https:\/\/applova.io\/blog\/google-my-business-for-restaurants\/\">Google My Business listing<\/a> and fill it with drool-worthy photos, accurate hours, and stellar reviews.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Mobile Optimization: The days of squinting at tiny text on a phone are long gone\u2014don\u2019t let a clunky mobile site scare away potential diners. Keep your site sleek, quick, and easy to navigate.<\/span><\/li>\n<\/ul>\n<h3><b>2. Restaurant social media marketing for fall<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t posted a steaming bowl of butternut squash soup on your Instagram, what are you waiting for? But seriously, social media can do wonders for your restaurant\u2014especially when you make it fun.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Instagram-Worthy Content: Whether it&#8217;s an artsy shot of your seasonal decor or a boomerang of hot cider being poured, make it drool-worthy. And don\u2019t forget to sprinkle in behind-the-scenes kitchen magic or fall drink recipes for a personal touch.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Hashtags and Trends: Jump on seasonal hashtags like #FallVibes or #SweaterWeather. People love discovering cozy spots during autumn, and your restaurant could be their next favorite find.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Influencer Love: Invite local foodies and influencers to try your <a href=\"https:\/\/applova.io\/blog\/restaurant-holiday-and-seasonal-menus\/\">seasonal menu<\/a> and let them spread the word for you. Their posts and stories can reach a whole new audience that might otherwise miss you.<\/span><\/li>\n<\/ul>\n<h3><b>3. Restaurant email and SMS marketing during fall Like Sending a Warm Fall Hug<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Connect with your diners on their phones by delivering the right offer at the perfect moment.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Emails They Actually Open: Don\u2019t just send a boring newsletter\u2014jazz it up with exclusive fall offers, upcoming events, and tasty sneak peeks of new menu items. Throw in a recipe or two (because who doesn\u2019t want to learn how to make your famous butternut squash risotto?).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">SMS for Flash Sales: A quick text about a mid-week fall special or a limited-time discount can be all it takes to turn a slow night into a full house. Plus, texts get opened faster than you can say \u201chot apple cider.\u201d<\/span><b>\u00a0 \u00a0<\/b><\/li>\n<\/ul>\n<h3><b>4. Fall restaurant promotions that create buzz<\/b><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-4669 aligncenter lazyload\" data-src=\"https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/306-300x150.webp\" alt=\"Fall Restaurant Marketing promotions that create buzz - Applova\" width=\"740\" height=\"370\" data-srcset=\"https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/306-300x150.webp 300w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/306-1024x512.webp 1024w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/306-768x384.webp 768w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/306-1536x768.webp 1536w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/306-450x225.webp 450w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/306-780x390.webp 780w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/306-1600x800.webp 1600w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/306.webp 2000w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/370;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Just like you\u2019d toast a marshmallow to perfection, you can craft irresistible promotions.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Seasonal Specials &amp; Happy Hours: Sure, everyone loves a happy hour, but make it seasonal. Think spiced cocktails or half-off on hearty fall dishes like beef stew or roasted squash.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Limited-Time Menus: Play on diners\u2019 FOMO by creating fall-only dishes. Pumpkin ravioli? Cinnamon donuts? Yes, please. Make sure everyone knows they only have until the leaves are gone to try them.<\/span><\/li>\n<\/ul>\n<h3><b>5. Creating a fall restaurant loyalty program with a Little Extra Spice<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your regulars are your restaurant\u2019s bread and butter (or should we say pumpkin and spice?), so treat them well with restaurant loyalty programs they\u2019ll fall in love with.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Digital Loyalty Programs: Skip the punch card and offer digital rewards that track visits or spending. Whether it\u2019s a free dessert after five meals or a seasonal drink on the house, your regulars will feel appreciated.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">VIP Perks: Give your best restaurant customers early access to fall tasting events or special invites to your next harvest dinner party. Make them feel like they\u2019re part of the inner circle.<\/span><\/li>\n<\/ul>\n<h3><b>6. Building restaurant partnerships during fall events<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing says \u201cwe care\u201d like being active in your local community during the year&#8217;s best season. \ud83c\udf42<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Local Collaborations: Partner with a nearby brewery for a fall beer pairing dinner or team up with a local bakery for a dessert and coffee night. These events will bring in locals and introduce you to new crowds.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Fall Fairs &amp; Events: Sponsor or host a booth at a local harvest festival or pumpkin patch. Bring samples of your best fall dishes to lure in the crowds (and their taste buds).<\/span><\/li>\n<\/ul>\n<h3><b>7. Managing your restaurant\u2019s online reviews in fall<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The good, the bad, and the ugly\u2014online reviews come with the territory, and they matter. In fact, they can make or break someone\u2019s decision to visit your restaurant.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Encourage Positive Reviews: Happy restaurant customers? Encourage customers to leave a <a href=\"https:\/\/applova.io\/blog\/handling-negative-restaurant-reviews\/\">review on Google<\/a> or Yelp. Make it easy by adding a review reminder on receipts or follow-up emails.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Respond with Care: When a review comes in\u2014good or bad\u2014respond thoughtfully. Thank them for the compliments, address any issues, and always invite them back for another (better) experience. A little online charm goes a long way.<\/span><\/li>\n<\/ul>\n<h2><b>Level Up with Applova\u2019s Restaurant Tech<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-4670 aligncenter lazyload\" data-src=\"https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/305-300x150.webp\" alt=\"Keep Tables Full in Restaurant Marketing - Applova\" width=\"740\" height=\"370\" data-srcset=\"https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/305-300x150.webp 300w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/305-1024x512.webp 1024w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/305-768x384.webp 768w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/305-1536x768.webp 1536w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/305-450x225.webp 450w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/305-780x390.webp 780w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/305-1600x800.webp 1600w, https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/305.webp 2000w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/370;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk about how you can make your fall restaurant marketing even smoother with the help of Applova\u2019s restaurant technology. \ud83c\udf42<\/span><\/p>\n<ul>\n<li><b><\/b><b> \u00a0 \u00a0 <\/b><b>Self-Serve Kiosks: <\/b><span style=\"font-weight: 400;\">Let diners take charge of their own ordering with <a href=\"https:\/\/applova.io\/kiosk\/\">self-serve kiosks<\/a>, cutting down wait times and giving your staff a breather.<\/span><\/li>\n<li><b><\/b><b> \u00a0 \u00a0 <\/b><b>On-the-Go POS: <\/b><span style=\"font-weight: 400;\">Applova\u2019s <a href=\"https:\/\/applova.io\/products\/on-the-go-pos\">handheld POS systems<\/a> make it easier than ever for servers to take orders and process payments tableside. More efficiency, more happy diners.<\/span><\/li>\n<li><b> \u00a0 \u00a0 <\/b><b>QR Menus &amp; Contactless Ordering: <\/b><span style=\"font-weight: 400;\">As diners settle into the fall season, they want a seamless experience. With Applova\u2019s <a href=\"https:\/\/applova.io\/products\/contactless-digital-menu\">QR menus<\/a>, restaurant customers can view and order right from their phones\u2014no wait, no fuss.<\/span><\/li>\n<li><b> \u00a0 \u00a0 <\/b><b>Loyalty Integration:<\/b><span style=\"font-weight: 400;\"> Keep your best restaurant customers coming back with Applova\u2019s restaurant loyalty program integration, tracking every visit and purchase with ease.<\/span><\/li>\n<\/ul>\n<h4><b>Final Slice: Fall Marketing with a Side of Success \ud83c\udf42<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">As autumn rolls in, so do the opportunities to make your restaurant the cozy, go-to spot for fall fanatics. With these restaurant marketing tactics (and a sprinkle of Applova\u2019s technology), you can create an unforgettable fall experience for your diners, keep those seats full, and make this season your best yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now go forth, pumpkin spice in hand, and watch the magic happen! \ud83c\udf41<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" style=\"color: #ffffff;\" href=\"https:\/\/applova.io\/request-demo\"><strong>SPICE UP YOUR FALL MARKETING WITH APPLOVA AND BOOST PROFITS!<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the leaves start to turn and pumpkin spice takes over the world, it\u2019s time to embrace fall\u2014both in the season and in your restaurant restaurant marketing strategy. In today\u2019s ever-competitive dining scene, serving up delicious food is just one slice of the pie. You\u2019ve got to be out there restaurant marketing your restaurant if [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ub_ctt_via":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-4666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-resturant-tips"},"aioseo_notices":[],"featured_image_src":"https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/304.webp","author_info":{"display_name":"Admin Team","author_link":"https:\/\/applova.io\/blog\/author\/editorial-team\/"},"jetpack_featured_media_url":"https:\/\/applova.io\/blog\/wp-content\/uploads\/2024\/10\/304.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/posts\/4666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/comments?post=4666"}],"version-history":[{"count":7,"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/posts\/4666\/revisions"}],"predecessor-version":[{"id":4713,"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/posts\/4666\/revisions\/4713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/media\/4671"}],"wp:attachment":[{"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/media?parent=4666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/categories?post=4666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/applova.io\/blog\/wp-json\/wp\/v2\/tags?post=4666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}