{"id":1783,"date":"2023-09-12T06:39:38","date_gmt":"2023-09-12T06:39:38","guid":{"rendered":"https:\/\/applova.io\/blog\/?p=1783"},"modified":"2023-09-12T06:39:39","modified_gmt":"2023-09-12T06:39:39","slug":"why-third-party-apps-want-your-restaurant-data","status":"publish","type":"post","link":"https:\/\/applova.io\/blog\/why-third-party-apps-want-your-restaurant-data\/","title":{"rendered":"Why Third-Party Apps Want Your Restaurant Data"},"content":{"rendered":"\n

There\u2019s no doubt online ordering has revolutionized the restaurant industry. Led by third-party app services like Grubhub, Door Dash, Postmates, and Uber Eats, the industry saw its largest growth in five years in 2020 due to the COVID-19 pandemic, growing from 66 million Americans<\/a> ordering $8.7 billion in food delivery in 2015 to over 111 million users and food delivery revenue in excess of $26 billion in 2020.<\/p>\n\n\n\n

What are third-party apps?<\/h2>\n\n\n\n

In the restaurant industry, they are companies that partner with restaurants to offer food delivery. Customers use the company\u2019s app or website to place their orders and make payments.<\/p>\n\n\n\n

Thanks to these services, online ordering doesn\u2019t seem to be slowing down anytime soon. According to a report published by, The Brainy Insights<\/a> the global online food delivery market is expected to grow from $167.54 billion in 2022 to $432.32 billion by 2030.<\/p>\n\n\n\n

Not only does online ordering provide a positive customer experience, streamline operations, and save on labor costs, but it also increases ticket sizes. Perhaps that\u2019s why 97% of restaurants<\/a> now report using at least one online ordering platform and, on average, most use three platforms.<\/p>\n\n\n\n

Of course, everything has drawbacks, and online ordering is no exception. While data breaches, cold food, and long delivery times during peak hours are a few negatives of online ordering, the biggest drawback is the hefty commission fees third-party apps charge restaurants\u2014anywhere from 15 to 40%!<\/p>\n\n\n\n

These steep charges, which eat into a restaurant\u2019s already-thin profit margin, have prompted many restaurant owners to switch from expensive third-party delivery apps to a commission-free online ordering platform (or use a combination of both). In fact, 30% of restaurant operators<\/a> look for a modern POS that can take orders, handle payments, support a loyalty program, process online orders, track reservations, and more.<\/p>\n\n\n\n

But online ordering has another valuable benefit that restaurants may not realize . . . and that third-party apps are taking advantage of\u2014data!<\/p>\n\n\n\n

Restaurant Data \u2013 The Hidden Benefit of Online Ordering Apps<\/h2>\n\n\n\n

Restaurant data may be the most important tool a restaurant has in its marketing toolbox. Why? Because collecting your customers\u2019 data such as their name, email address, and order history\u2014including the types of food they usually eat, the times they\u2019re most likely to order, and whether they use coupons and loyalty points\u2014provides valuable insight to help you retain and market to your customers. Given that most of your revenue comes from the most loyal minority of your customers, it pays to focus your marketing on them.<\/p>\n\n\n\n

By using data collected from an online ordering app, you can build a restaurant database list and leverage it to do the following:<\/p>\n\n\n\n