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Self-ordering kiosks market keeps growing at a rate that is phenomenal.

It is often helping most restaurants thrive. And restaurants have seen and experienced its success among their customers.

We’ve identified how self-ordering restaurants have become successful with kiosks.

1. 20% Increase In Sales

A research by Harvard Business Review on consumer spending says orders made via Self-service kiosks of Taco Bell brand new digital app were 20% higher. This is compared to those taken by human cashiers.

Because with Self-service kiosks individuals found it convenient to pick extra items.

Meanwhile Harvard Business School associate professor Ryan Buell cites a scholarly study by National University of Singapore.

He found when a liquor store changed from face-to-face to self-service, the market share of difficult-to-pronounce items increased 8.4%.

“The researchers concluded that consumers might fear being misunderstood or appearing unsophisticated in front of the cashiers. Changing to self-service removed the friction that is social” he said.

Thus with Self-ordering kiosks installed, there may always be a rise in the average check-sizes.

2. Orders are Accurate and Eliminates Waste

A lot of human errors can happen where often wrong food preparations occurs as the result of mistakes.

This can happen across the ordering process. From cashiers who incorrectly enter order specifics. Or it can be a neglect to hear customers well of order information and related amount errors.

Having the orders wrong would lead to a complete loss of wastage. Aided by the self-ordering that is digital in-store, customers can simply and accurately customize orders. This will make certain the accuracy before payment and order submission.

3. Provides an experience that is personal Converting Customers to Regulars

Having Self-ordering Kiosks you can provide an experience that is personalized and add value to your company. It really is a way your small business can stand out from your bigger neighbors and competitors.

With kiosks being the face of the business the restaurant staff engage with customers on one to one. This will make the consumer experience memorable and delightful. It is a sure method to convert your newest customers to regulars.

4. Up-selling Capabilities

Up-selling is essential for every single restaurant, especially QSRs and Fast Food companies. Up selling is generally accomplished with cashier offering to include extra cheese, olives, or drinks to go along with the meal.

But with Self-ordering Kiosks, it up-sells by prompting for add-ons and variants. This greatly impacts every restaurant’s bottom line. It’s a very subtle means of increasing the typical check-size.


Originally published AUGUST 24, 2018, Updated August 26 2019

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