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The development within the usage of online ordering apps for restaurants is rising at a breakneck pace.

It is the comfort and convenience helping to make customers that are many set for it.

Researchers say, 68% of Americans own a smartphone. This is certainly more than half the population in the US alone.

That 68% associated with the population spends about 162 minutes on the smartphone daily.

Whereas, QSR Web found that digital restaurant ordering keeps growing 300% faster than dine-in traffic.

Be it an item or a service, every business will benefit of experiencing their unique mobile app. This could make their business grow exponentially.

So, why a Mobile ordering app is the greatest online ordering platform?

1. Online ordering gives a brand new sales channel to your business

Restaurants have to appeal to the customers’ need of ease and convenience.

Having an app that is mobile will allow customers purchasing process more convenient, simple and intuitive.

Thus, mobile apps increase the overall customer experience which means a lift in sales. Mobile apps can be monetized by giving customers with offers, in-app purchasing, delivery, or discounts.

Customers are supposed to be happy to use apps when they get a value out of it. Because of this, mobile apps have become a brand new revenue stream to the restaurant's business strategy.

2. Mobile apps build and cultivate customer loyalty

Once we know, everyone carries their smartphones everywhere they go.

And there is an intelligent saying that says it’s better to keep an existing customer and it's expensive to get a customer that is new.

Mobile apps offer restaurants to have an immediate, personalized and instant engagement with the customers. All the time!

This engagement builds up a relationship between restaurants and customers. And it increases brand loyalty.

3. Restaurants with Mobile apps are one step ahead of competition

The use of smartphones are rising, and also the consumer behavior. So an app for almost any restaurant will soon become a necessity.

Creating an app that is mobile is a sure means of staying ahead of the competition. This will secure a powerful presence when you look at the restaurant industry.

With a custom branded mobile app, it really is a chance to get noticed from the restaurant’s competitors. This is done by offering a visually appealing environment that is interactive.

Having a mobile app should become a part of the business strategy for every restaurant. If not, the restaurant is falling behind in competition.

4. Capture insights that are valuable

For restaurants to understand what customers need is an essential. Having a mobile app for the restaurant is an excellent option to collect such data.

Unlike the aggregator apps, mobile apps provide a way that is efficient to collect, analyze and leverage customer data.

Understanding such information allows restaurants to influence their marketing strategies.

And these information give restaurants to use data-driven guide for their marketing efforts. This also helps to give a much more customized customer experience.


Originally published MAY 03, 2019, Updated August 26 2019

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